Special
Features / July 2005
Pop Icon
 A girl and her Bubble Wrap®- It’s a beautiful thing! |
Few things in this world have exceeded
their expectations like Bubble Wrap®. Since
1960, the poppable packing product has
simplified shipping, protected packages and
emerged as one of the most effective, effi-
cient, readily available treatments for stress
on the planet.
The ubiquitous air cellular cushioning
material is manufactured by Sealed Air, a
leading global manufacturer of materials and
systems for protection, presentation and fresh
food packaging in the industrial, food and
consumer markets.
The Sealed Air story began in 1960
when inventors Alfred Fielding and Marc
Chavannes created AirCap® cellular cushioning. Initially, they planned to market the new
material as textured wallpaper, but realized that
they had a bigger opportunity and formally
introduced their new cushioning material as
a vastly superior alternative to the traditional
packing material, wadded up newspapers.
In 1993, Fielding and Chavannes, were
inducted into the New Jersey Inventors Hall of
Fame. Their company, Sealed Air, with operations in 51 countries, over 100 manufacturing
facilities worldwide and nearly 18,000 employees, generated revenues of $3.8 billion in 2004.
It’s a serious business.
Really.
But there is just something deeply, intrinsically satisfying about popping Bubble Wrap®.
Perhaps it’s the crisp, authoritative sound of the
snap. Maybe it’s the feeling of accomplishment
that accompanies completing a job well and
quickly. Or, it could be the guilty pleasure of
breaking something and getting away with it.
Whatever the justification, the satisfaction that
accompanies popping crosses genders, genera-
tions, cultures and economic conditions.
Fortunately, the company understands,
and even obligingly provides opportunity for
a ‘pop’ fix on their website. With a subtle, but
distinct, noblesse oblige, the makers of Bubble
Wrap® accept their leadership role in pack-
ing materials and generalized stress reduction.
What makes them the leader? As they say,
“The air has to be there and stay there. All
Bubble Wrap® brand products have been reengineered to be stronger and more resistant to
air loss over time and under greater pressure.”
Their corporate confidence is borne of inargu-
able success.
Fortunately, so is their sense of humor
The Bubble Wrap® product line is so
widely recognized that the last Monday of
January every year has been declared national
Bubble Wrap Appreciation Day by Chase’s
Calendar of Events. On the Sealed Air company website, visitors can take a “Pop Quiz”,
take a Bubble Wrap Personality test based on
their personal bubble popping practices or
indulge in the ‘popular stress reducing activity, in three sizes and two speeds. The site has
links to extreme Bubble Wrap popping games
and to the website of authors Joey Green and
Tim Nyberg featuring excerpts from their
“Bubble Wrap® Book”.
Sealed Air takes great pride in manufacturing products that provide superior
protection for a wide range of applications,
from fragile items like glass and porcelain to
heavy-duty items like motors, computers and
calibrated instrumentation. Their innovations
demonstrate that better packaging ideas make
a positive difference, in business and in life.
Lightweight Sealed Air protective packaging saves energy by reducing freight. Sealed
Air food packaging systems help feed a hungry
world and save scarce resources by protecting
meat and other food products from spoilage
during distribution. And, around the world,
rich, poor, and in between, people of every
persuasion are popping Bubble Wrap® and
feeling better. PL
Visit www.bubblewrap.com for more information. Go to www.bubblewrap.com/products/ protective/bubble/bubble_fun.html for the fun stuff.
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