Good Taste / October 2006
Pink Kisses, Patties and Nuggets
Hershey’s Peppermint Patties, Nuggets chocolates and milk chocolate Kisses will debut their latest color in October–pink. The Limited Edition Pink collection will encourage women everywhere to live well and support breast cancer awareness. In addition, York, Nuggets and Kisses will make a $250,000 donation to the Young Survival Coalition (YSC), the only international, non-profit network of breast cancer survivors and supporters dedicated to the concerns and issues that are unique to young women and breast cancer.
“Last year, York Peppermint Pattie was the first Hershey product to go pink in honor of Breast Cancer Awareness Month,” said Michele Buck, Chief Marketing Officer for The Hershey Company. “This year, Hershey will once again show its support of this important cause by adding Nuggets and Kisses to the line-up of brands that will turn pink this October. We are proud to increase our commitment to the YSC and its mission by doubling last year’s donation of $125,000 to $250,000.”
The Limited Edition Pink collection was available nationwide beginning in August. Each package features information on the YSC and The Hershey Company’s commitment to the breast cancer cause.
A dynamic group of young survivors and supporters, the Young Survival Coalition was founded in 1998 by three women under age 32 who were diagnosed with breast cancer and discouraged by the lack of information available to young women with the disease. With revenue over $1.5 million, close to 13,000 constituents, 10 staff people and eight affiliates, the YSC works to change the face of breast cancer by advocating for more research regarding young women and breast cancer and providing them with programs and services specific to their interests. The YSC also provides a peer-support network of survivors as well as vital resources to decrease the sense of isolation felt by young women affected by breast cancer.
Since breast cancer is the leading cause of cancer death in women age 15–40, through action, advocacy and awareness, the YSC seeks to increase the quality and quantity of life for all young women affected by breast cancer. In addition, the YSC serves as a point of contact and source of support for young women affected by the disease.
For more information on the YSC, visit www.youngsurvival.org.
Copyright © 2007 A Woman's View. All rights reserved.
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