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Woman Owned Business

Document Diva

August 2003

Women Owned Business Archives

By Pat Lawrence

Maureen O’Toole, CEO of ImageServ.
Maureen O’Toole, CEO of ImageServ.

With four trillion paper documents in the US (increasing by 20% each year), the sheer weight of paperwork is causing almost as much difficulty as the general aggravation of lost information, misplaced files and storage problems. Maureen O’Toole, CEO of ImageServ, has been providing document and information management services for 18 years.

She says, “Offices are sinking, often literally, because of all the documents that must be kept, those that should be kept and those that no one is quite sure about.”

ImageServ specializes in electronic document management systems. Maureen says, “Rather than dog-eared manila folders stuffed into paper boxes stacked to the ceiling, ImageServ clients have a compact rack of CDs. When a file is needed, a few keyboard clicks bring it into view. There’s no manhandling illegibly marked boxes, no files forgotten on someone’s desk, no pages missing. Since ImageServ uses CD-ROM or optical disk complying with the state’s requirements for legal admissibility, the office, business or organization can choose to dispose of any electronically stored and backed up paper documents.”

Maureen has been in document management since 1984 and involved with electronic image management systems since 1988. When she entered the field, information technology concentrated on microfilm and microfiche. She’s one of very few people with a background in microfilm and electronic imaging. She has always recognized the dual document dilemmas- storage and retrieval. Maureen operated a business that provided secure, organized storage with retrieval and delivery service from 1988-1995.

She opened ImageServ in October of 2002, confident despite the economy, because, “The services and systems I sell are designed to have a positive affect on the bottom line. They reduce operating expenses. Space to store documents can be reduced up to 98%. EDMS makes customer service faster and more efficient. It ensures confidentiality. It eliminates wasted time searching for files and the cost of files, folders and filing cabinets. It means never having to say ‘I’m sorry, we can’t find your file.’”
In private enterprise, doctors and lawyers discovered the EDMS record keeping benefits early. Both must keep records permanently. Both require confidentiality.

Maureen says, “When records are scanned, indexed correctly and stored electronically once, they never get misfiled, misplaced or lost. By law, employees in a medical practice are only allowed access to portions of an individual’s health record necessary for their particular job. When a temporary receptionist has access to a patient’s medical records, that’s not private. But, health care providers must also give patients copies of their records and let them know what other parties have access to their information. With EDMS, information is provided to third parties in less time at much less cost.” 

Governmental agencies and municipalities are especially interested in EDMS. Maureen has worked with the Dept. of Tax and Revenue, WV Lottery, the WV Supreme Court and PEIA. She starts with a records inventory, determining what information needs to be stored, whether it will be kept permanently and how often access is needed. “If something must be kept forever but no one will need access, it may be cost effective to just rent storage space. A family physician keeps records active for years, an orthopedic surgeon’s records have a short active life. Accounts payable are kept seven years, but they’re active in the interim. Electronic imaging is the most efficient way to manage repeated access to many documents.”

ImageServ provides software and hardware to scan, index, and store documents electronically. “We electronically image all paper documents with an index to the images stored in a database on a computer. The index is tailored to the organization. Once stored, a document is immediately retrievable from any PC on the facility’s network by anyone with security rights.” Electronic documents are easily copied and stored off-site for extra security. 

Maureen says, “I can guess but don’t know the exact cost until the records assessment and work flow analysis is done. We estimate the volume to be scanned, make recommendations and prepare documents, even removing paperclips. Each converted CD holds 18,000 pages of documents.”

With so many applications for her services, she says, “I live on a computer!” A Certified Document Imaging Architect with a Masters from WVU, she says experience and knowledge of past imaging modalities give extra value to her service. Long hours and seven-day workweeks don’t dismay her. “I get to learn the businesses and know the people. I’d enjoy that even without the pleasure of proposing a solution.” 

Contact Maureen O’Toole at ImageServ, 1116 Smith Street, Charleston, WV, 304-414-2222 or e-mail: motoole@imageserv.net

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