In recent years, jewellery trends have leaned towards minimalism, with simple, dainty pieces proving to be particularly popular. Delicate gold necklaces, thin stackable rings, and dainty hoop earrings have been among the most popular styles. The “layered look” has also been in fashion, where individuals layer multiple necklaces or bracelets to create a more dynamic and layered appearance.
Another trend that has been growing in popularity is that of “fine jewellery.” This refers to high-end pieces made from precious metals such as gold and silver, and often featuring precious stones such as diamonds, sapphires, and rubies. Fine jewellery can be an investment piece and has been highly popular among consumers who are looking for something that will last for years to come.
According to the popular jewellery story in Sydney GS Diamonds, the COVID-19 pandemic has greatly impacted the fashion industry and jewellery trend. As many were staying at home and avoiding non-essential travel, the demand for statement and extravagant jewellery has decreased, as many are opting for more understated and versatile pieces to wear at home. With events like weddings and parties getting cancelled, the market for special occasion jewellery has also decreased.
Instead, people were looking for jewellery that they could wear every day, regardless of the occasion. The demand for “everyday jewellery” has increased, with many turning to more comfortable and practical pieces. Hoop earrings, stud earrings, and small pendants on simple chains have been particularly popular. This type of jewellery can be worn casually at home or dressed up for a more formal occasion.
Another trend that has grown during the pandemic is that of “sustainability.” Consumers have become more conscious of the impact that their purchasing decisions have on the environment, and many have turned to sustainable and ethical jewellery brands. These brands are known for using sustainable materials and for ethically sourcing their precious stones and metals. These types of brands also often provide transparency and traceability, allowing customers to see the entire supply chain of their jewellery piece.
Overall, the pandemic has greatly impacted the jewellery trends. Consumers are looking for more versatile and comfortable pieces, and are becoming more conscious of the impact that their purchasing decisions have on the environment. Brands that can provide transparency and traceability, and offer sustainable and ethical options are particularly well-suited to meet these demands. As the pandemic continues to shape the way we live and interact, it’s likely that these trends will continue to evolve in the coming years.
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